November 29, 2010


November 29, 2010

Some images that I found inspirational when researching ‘Fashion branding’ for this project. I like simple logo’s and designs especially for a clothing company. Here are some labels I liked in particular.

November 29, 2010

Such an interesting image of how logos can make such a strong impression. An image/logo can have a strong and lasting impression on us so developing something that stands out and is strong and memorable is key. Complicated logos are not memorable the most simple ones are best. I read somewhere once that the best logos are ones which a child can draw with one finger in the sand. Packaging is also another very important aspect to a brand. I know personally I love getting packages from eBay for example because each one is totally different due to the different sellers. You never know what kind of packaging you will get next and this is nice. Packaging that is also a product is good too for example here we have an eco friendly redesign of packaging which turns  into a hanger for those of us who run out from time to time! (ie me) Its a great idea.


The instructions are so simple it only takes a minute to ensemble.


I thought of having something like a book as packaging, when you open the book the teeshirt is inside and says something like start your Pirica story here.

Daily dose of fashion

November 29, 2010

Oliver Trillon took standard drip bags and put the logos of fashion designers like Chanel,Vivienne Westwood and YSL on the side.

Not only does that make for cool imagery, but it’s an interesting comment on our obsession with fashion. It shows how some people feel that they ‘need’ fashion, the latest trends to survive. An interesting choice of branding though.


November 29, 2010

Pirica Ink is an online fashion boutique based in Derry N.I but with designers in Germany, Japan, Spain and London and contacts all over the world.

The word ‘pirica’ means Beautiful in Japanese.

The company has been developing over the last year hiring designers and working with companies to design and make tee shirts and dresses. It will eventually expand into other products but at the moment these are the major selling points for the company.

I will be developing an identity for Pirica Ink which will include a logo, business cards, letterheads, packaging, compliment cards, clothing labels and some tee-shirt prints.

At the end of this project I would like to have an identity that stands out and flows together with the company.

There will be a website developed and the logo will be used on it an all merchandise that goes along with Pirica Ink.