November 29, 2010

Such an interesting image of how logos can make such a strong impression. An image/logo can have a strong and lasting impression on us so developing something that stands out and is strong and memorable is key. Complicated logos are not memorable the most simple ones are best. I read somewhere once that the best logos are ones which a child can draw with one finger in the sand. Packaging is also another very important aspect to a brand. I know personally I love getting packages from eBay for example because each one is totally different due to the different sellers. You never know what kind of packaging you will get next and this is nice. Packaging that is also a product is good too for example here we have an eco friendly redesign of packaging which turns  into a hanger for those of us who run out from time to time! (ie me) Its a great idea.

eco-friendly-cardboard-coat-hangar

The instructions are so simple it only takes a minute to ensemble.

eco-cardboard-coat-hangar1

I thought of having something like a book as packaging, when you open the book the teeshirt is inside and says something like start your Pirica story here.

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