experimenting and progress

November 30, 2010

Initial thoughts

November 30, 2010

Type instead of clothes?—-People use **!!??##!! instead of curse words could these be used instead of showing explicit images? covering ‘private’ parts?——–Tattoed clothing, do we even need clothing? body painting—–Labels as clothing- People are so obsessed with brand names and ‘labels’ could they be the  clothes themselves?—-Rules of typography- when we wear a shirt thats too small the buttons stretch and it looks bad, this goes for type too, if we stretch a typeface it looks terrible can clothing be made from these rules, a top made fom ‘don’t stretch type’—I would like to develop these ideas and choose one which i feel is the strongest. I like the Typography rules so far. Here are some images I have found for research.

I really like this one because the Type is not obvious at first then we see it up close. I would love to have the time to do something like this.

Subtle and beautiful.

November 29, 2010


November 29, 2010

Some images that I found inspirational when researching ‘Fashion branding’ for this project. I like simple logo’s and designs especially for a clothing company. Here are some labels I liked in particular.

November 29, 2010

Such an interesting image of how logos can make such a strong impression. An image/logo can have a strong and lasting impression on us so developing something that stands out and is strong and memorable is key. Complicated logos are not memorable the most simple ones are best. I read somewhere once that the best logos are ones which a child can draw with one finger in the sand. Packaging is also another very important aspect to a brand. I know personally I love getting packages from eBay for example because each one is totally different due to the different sellers. You never know what kind of packaging you will get next and this is nice. Packaging that is also a product is good too for example here we have an eco friendly redesign of packaging which turns  into a hanger for those of us who run out from time to time! (ie me) Its a great idea.


The instructions are so simple it only takes a minute to ensemble.


I thought of having something like a book as packaging, when you open the book the teeshirt is inside and says something like start your Pirica story here.

Daily dose of fashion

November 29, 2010

Oliver Trillon took standard drip bags and put the logos of fashion designers like Chanel,Vivienne Westwood and YSL on the side.

Not only does that make for cool imagery, but it’s an interesting comment on our obsession with fashion. It shows how some people feel that they ‘need’ fashion, the latest trends to survive. An interesting choice of branding though.


November 29, 2010

Pirica Ink is an online fashion boutique based in Derry N.I but with designers in Germany, Japan, Spain and London and contacts all over the world.

The word ‘pirica’ means Beautiful in Japanese.

The company has been developing over the last year hiring designers and working with companies to design and make tee shirts and dresses. It will eventually expand into other products but at the moment these are the major selling points for the company.

I will be developing an identity for Pirica Ink which will include a logo, business cards, letterheads, packaging, compliment cards, clothing labels and some tee-shirt prints.

At the end of this project I would like to have an identity that stands out and flows together with the company.

There will be a website developed and the logo will be used on it an all merchandise that goes along with Pirica Ink.

Final Editorial Design:1

November 22, 2010

stills from interview

November 19, 2010

Here are a few images to show how I was experimenting with imagery from one of the interviews. I want to show the movements and expressions that I witnessed during the interview. Jay (a previous tutor of mine) is very much an extrovert and a very animated speaker, so interviewing him was a pleasure.

 I remember being in classes with him and he always went off on tangents of his experiences in the design industry and in life in general and I always found him so interesting to listen to and watch. So I thought he would be the perfect candidate for an interview.

Here Jay talks a lot about his early childhood and a few experiences he had. One of them being as simple as going to the toilet on the train and recalling a ‘red spot’ on the toilet where, in his words, ‘I guess it was something to aim at’ This in itself is something very visual so while in these first few images I haven’t used it, I think it would be a fascinating image for my publication.

I tried a number of different techniques when editing to find something that would fit my piece of text perfectly. I also want to set a mood in the piece and would like it to be classy and simplistic. I’m not too fond of editorial pieces which are overwhelming and illegible.

November 13, 2010

I really like the simplicity of this film. The music fits in really well with it and the colours and shadows make it slightly atmospheric.